Should be well-defined (end result and pre-requisites)
Should be time-bound
Should be necessary to improve the brand or move the product forward
Should be within current budget
- New writing pad
- may be based on Libre Office
- may be created from scratch
- Videos
- 5 second video x 3 - very quick and punchy
- 15 second video x3 - slightly more detail
- 30 second video x2 - use previous 30 second videos and add specific topics as needed
- Funding
- need to physically drive by 10 VC offices by 15 March
- need to look into crowd-sourcing again
- not quick and dirty but well-thought-out
- Sequential writing in groups (see futures)
- YouTube presence
- Engage influencers?
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